Norteño, sierreño, banda and mariachi for hire in Southern California (SoCal)

Published October 15, 2026. Every figure has its source at the end; ZONAS counts are live.

In Southern California, the Hispanic share ranges from 34.5% in Orange County to 86.8% in Imperial County, according to the US Census (July 2025 estimates). Here’s how many groups ZONAS has in each county, city by city, and what they cost.

ZONAS doesn’t sell performances or take a commission: you talk directly with the group, and the deal is between you.

MARIACHI USA, at the Hollywood Bowl

On June 6, 2026, MARIACHI USA held its 37th edition at the Hollywood Bowl, with mariachi, ballet folklórico and fireworks. Since its founding in 1990 it has become one of the most respected mariachi festivals in the world, according to Secret Los Angeles.

By county, according to the Census: Los Angeles 49.3% Hispanic, Riverside 53.0%, San Bernardino 56.9%, Ventura 45.6%, San Diego 35.7%, Orange 34.5% and Imperial 86.8%.

Below are the groups in each county. The Antelope Valley (Lancaster and Palmdale) is counted with Los Angeles, and the High Desert (Victorville and Hesperia) with the Inland Empire. Los Angeles, the Inland Empire and San Diego have their own guides.

How many groups are in Southern California today

ZONAS has 922 groups and musicians in Southern California, counted live from the catalog. By genre:

Norteño 247Sierreño 113Banda 110Corridos 65Mariachi 59Ranchera 36Cumbia 21Tamborazo 20Grupero 9Salsa 7

Orange County

56 groups.

San Diego County

76 groups.

Ventura County

36 groups.

The Imperial Valley

1 group.

And in all of California, counting those with no city listed, there are 1,505:

What it costs

The Bash gives very different averages by city: $505 in Los Angeles, $500 in Anaheim, $887 in Riverside, $892 in San Bernardino and $900 in San Diego (accessed October 13 to 15, 2026). It doesn’t say whether they’re per hour or per event.

As an hourly reference, GigSalad puts a professional mariachi in the US at $350 to $650, depending on the city, the number of musicians and their experience.

Our price guide, with sources

For each celebration

Frequently asked questions

Where can I find a mariachi or norteño band in Southern California?

ZONAS has a page for each SoCal city with groups, from Los Angeles to San Diego and from the Inland Empire to Ventura, with their music, social media and direct contact, no commission.

What is MARIACHI USA?

A mariachi festival founded in 1990. Its 37th edition was on June 6, 2026, at the Hollywood Bowl, according to Secret Los Angeles.

How much does a mariachi cost in Southern California?

The Bash gives averages from $500 in Anaheim to $900 in San Diego. By the hour, GigSalad puts a professional mariachi at $350 to $650.

Sources

  1. US Census Bureau, QuickFacts: Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura counties, July 1, 2025 estimates, accessed October 15, 2026.
  2. US Census Bureau, QuickFacts: Imperial County, July 1, 2025 estimates, accessed October 15, 2026.
  3. Secret Los Angeles, on MARIACHI USA 2026 at the Hollywood Bowl, June 1, 2026.
  4. The Bash, mariachi bands in Los Angeles, accessed October 13, 2026.
  5. The Bash, mariachi bands in San Diego, accessed October 15, 2026.
  6. GigSalad, “Mariachi Bands for Hire Near Me,” accessed October 14, 2026.